Pinterest is a virtual pinboard that lets you collect, share, and follow visual images and ideas from around the web. It’s a great resource for finding inspiration, especially if you’re someone who loves to decorate your home.
If you’re an interior designer or own an interior decor business, there is a good chance you already know how to use Pinterest. However, there are many people who don’t know how to use this platform to promote their business. So, how can you use Pinterest for interior designers? Here are some quick tips and tricks to get you started.
Setting up a Pinterest account for your interior decor business
The first thing you’ll want to do is get yourself set up on Pinterest. You can do so by visiting the website, clicking the “Sign up” link at the top-right of the screen, and following the instructions to create your account. You’ll need to enter your email address and create a password to complete the sign up process.
Once you have a business account, you’re good to go. Next, you’ll want to visit your profile. Your profile is where you can curate your pins, set up your boards, and connect with other members.
Create moodboards to arrange your pin collections by category
One of the best ways to use Pinterest is to find new and fresh inspiration for your home. However, you can also use it to help you organize your collections.
One of the best ways to do this is by creating moodboards. A moodboard is a Pinterest board that helps you organize your collections by category.
If you’re an interior designer and you have a specific style you’re going for, you can create a board for each style and then pin images that help you visualize your collection.
For example, you can create boards for coastal, midcentury modern, modern farmhouse, and so on. You can then pin images that help you visualize your collections. You can use colors and images to help you explain different styles to your clients and help them better envision their dream home.
Design clickworthy pins to show off your work and attract the clicks on Pinterest
When you’re first starting off on Pinterest, one of the best things to do is to pin images that help you show off your work and your knowledge.
For example, you could pin images of your designs, your floor plans for a new home, or your recent clients’ spaces so interested members can get to know you and what you do. In addition, you should also pin images that help you attract clicks and, for that, your pins need to have a unique eye-catching design.
You should use rich pins that have a link so interested members can click through and learn more about your work. For example, you could pin images of your logo, your pricing page, or your contact information so interested members can get in touch with you.
Share your content through tribes on Tailwind
When it comes to sharing your content on Pinterest, one of the best ways to do so is to create tribes.
A tribe is a dedicated group of members on a specific platform—in this case, Pinterest. The purpose of a tribe is to help you create a community of followers and followers-to-be.
Tribes are one of the best ways to use Pinterest for your decor business.
Using a Pinterest marketing strategist to manage your Pinterest campaigns
To truly benefit from Pinterest, you’ll need to enlist the help of a Pinterest marketing strategist.
When you start a Pinterest campaign, you need to think about the goals you have for your campaign. Depending on your goals for your campaign, it’s important you have a strategy in mind.
If you want to build a large follower base, you need to think about the long-term strategy which is organic growth. If you want to get more clicks and sales, you need to think about the short term which is usually driven through promoted pins.
There are many benefits of using Pinterest for your business. For example, it’s a great way to attract new clients and stay up-to-date on what trends are happening in the design world.
It’s also a great resource for finding images and inspiration for your interior decor projects. If you want to learn more about how to use Pinterest for your business, don’t hesitate to get in touch with me.